![]() ![]() Starting today, 450 boxes of NEON Pink Block Party Lemonade Pop-Tarts will be available for purchase, at $5 each, on Pop-Tarts’ Instagram shop. ![]() “Understanding that sometimes you can feel like you are the only one experiencing your current circumstances, especially when you’re younger, the NEON team came together to conceptualize this project knowing the importance it makes for LGBTQ+ communities of color to see themselves this pride season,” says Major Nesby, NEON’s Founder. “Issa Block Party” reminds us that we are each “One of a Kind, But Never Alone,” as the block party theme calls on the long history of BIPOC and LGBTQ+ people finding and forming their own chosen communities and families when they’ve been denied access to kinship, care, and friendship elsewhere. “NEON Pink Block Party Lemonade” Pop-Tarts frosting art design, illustrated by Thaddeus Coates. The limited edition treats highlight and celebrate Black Queer joy and call back to a Pride once powered by Black and Latina women such as Marsha “Pay It No Mind” Johnson, Sylvia Rivera, Stormé DeLarverie, and Miss Major Griffin-Gracy. “NEON Pink Block Party Lemonade” Pride Boxes designed by illustrator Thaddeus Coates (pictured).Ĭoates’ artwork, called “Issa Block Party,” features scenes that not only depict joyful images of LGBTQ+ pride, but that emphasize and amplify the specific pride and joy of BIPOC LGBTQ+ community members. NEON’s founder Major Nesby and collective artists and creators Janel Martinez, Roya Marsh, Eva Reign, Abdool Corlette, and DaShawn Usher assisted in curating the limited-edition boxes and bringing “NEON Pink Block Party Lemonade” Pop-Tarts to life.īlack and queer illustrator and influencer Thaddeus Coates, designed the beautiful, bright, and joyous Pride Box artwork, and, for the first time in the brand’s history, Pop-Tarts partnered with the same independent artist to design the edible ‘Printed Fun’ frosting art featured directly on the Pop-Tarts themselves. In collaboration with Pop-Tarts, NEON worked diligently to develop the Pride Box and provide much-needed representation for LGBTQ+ BIPOC communities. Through its digital content series, NEON aims to create multi-dimensional, accurate portrayals of the Black LGBTQ experience. ![]() NEON is a collective of artists and creators that leverages the power of storytelling and GLAAD’s platform to increase the visibility of Black LGBTQ people. This Pride Month, NEON (powered by GLAAD) partnered with Pop-Tarts to create the first-ever Pop-Tarts Pride Box, “NEON Pink Block Party Lemonade.” ![]()
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